1.Company Summary  

1.1  Objectives

1.2  Mission

1.3  Key to success

1.4  Company location

1.5  Organisation structure  

2.International Student Counselling

2.1  Objectives

2.2  Market analysis

2.3  Student type

2.4  Student sources 

2.5  UK Partners

3.International Programmes in China

3.1  Government strategies

3.2  Academic collaboration

4.Strategy and Implementation

4.1  Value Proposition

4.2  Competitive Edge

4.3  Marketing strategy

4.4  Strategic Alliances

5. Chinese Partners